About Insert Media

The concept of Insert Media was founded on the premise of cost-effectiveness because the medium itself utilizes pre-existing distribution systems to deliver advertising, sharing the cost of distribution.

Print is a powerful lead generator for a number of different reasons: it is more successful in establishing credibility than online advertising, people are able to view and process print material more efficiently than online content, and print advertising does not always demand immediate action.

Insert Media offers more opportunities than ever before in targeting the best prospects with the most potential for responding.

Many of the new users of insert media are multi-channel "branded" companies instead of the traditional direct-marketer. This has added more credibility to the medium, as well as an increased awareness from consumers.

Numerous factors have created an environment for the recent growth including:

• FTC Do Not Call Registry / Do Not Click
• Can-Spam compliance
• Mailing list dilution and cost
• Increased postage rates

The same amount of annoyance is building for email marketing due to abuse by unethical marketers. Legitimate direct marketers have paid the price for this abuse and have fewer options to prospect by email. Furthermore, the proposed establishment of email distribution surcharges for marketers, are being considered by large internet service providers, such as: Yahoo and Google. Such surcharges will increase the cost of acquiring customers through this channel.

As a reaction to these changes, direct marketers have turned to an increased use of solo direct mail. Many lists of qualified direct response buyers are being exhausted, with the same universe receiving competitive offers - with decreasing effectiveness because the prospect becomes desensitized.

In tandem with the decreased response of solo-direct mail is the increasing expense. With ever increasing postage rates, many direct mailers may need to reallocate their resources to other media channels.

The following reasons continue to make Insert Media a more attractive media channel for your offer or service:

• Cost-effectiveness
• High open-rates
• Implied endorsements
• Positive-buying environments
• Privacy-friendly
• Access to customers not found on lists