Support Services

Stanton Direct Marketing has a full range of services that address every aspect of creating and implementing a successful insert campaign or managing marketing partners looking to ride-along with your mailings.

Marketing Strategy
Our ultimate objective is to develop solutions that reach the goals of your marketing campaign. SDM associates have extensive experience in the direct response industry and understand that success is rooted in marketing strategy and offer development.

The process of strategizing includes an assessment of current media channels and advertising messages, competitive analysis, establishing a value proposition to the customer, lead generation positioning and sales conversion tactics.

Media Integration
Print media is quickly evolving into a means for directly launching interactive experiences with media integrating technologies such as Augmented Reality and barcode scanning. This media channel hybrid approach is powerful because it combines print’s ability for mass distribution with immediate access to digital information. With many of today’s mobile phones being preloaded with the necessary applications, such solutions will adopt wide usage in a short period of time.

Retention (Rebuilding Relationships with Past Customers)
Marketing to your own database of inactive customers is one of the least expensive ways of generating immediate sales. Customer retention and relationship management can happen in many different forms. SDM  has successfully used reactivation mailings as a form of retention because direct mail is very responsive, particularly with recipients that purchased from and are familiar with your company.

SDM can handle all aspects generating a reactivation mailing including:

• Working with your database
• Designing campaign components
• Contracting and overseeing production and mailing services
• Assisting in analyzing the results

Beyond producing the physical mailing itself, SDM can also look for appropriate third-party advertisers to ride along in the mailing to help offset postage costs.

Creative Services
Stanton Direct is capable of providing creative services to develop and produce print or digital material, that can include: graphic design, copywriting, photography, landing page and micro-site development. We also have relationships with many quality printers across the country that are very cost competitive.

Being able to handle production from concept to delivery helps to ensure that material is delivered within the established timeline and to the correct specifications.

Results Analysis
Testing any new media channel or strategy is a learning experience. Looking at the results beyond good or poor response is key to understanding the next step. Too often, unsuccessful or marginal campaign results are forgotten without gaining any value, there by wasting the full investment of the campaign.

The success or failure of a campaign can be caused by a number of different factors, such as: the offer, how the creative solution communicates the product, timing of the campaign, major external events and/or unexpected distribution problems.

Online Media
SDM can assist with online media placements that complement a core acquisition or retention campaign. Our goal is to use parallel digital opportunities to strengthen the results of a print effort. Such online opportunities may involve post-transactional exposure such as confirmation pages or confirmation emails.

SDM has the ability to create digital banners, serve ads, host landing pages and track impression and click statistics.